Graphic Design
Takhayyul Productions
TAKHAYYUL Productions is a media and productions company established in Pakistan. They wanted a distinctive calligraphy-based logo that reflected their cultural roots and creative identity. Leveraging my skills in traditional calligraphy, I designed and delivered their official logo — starting with a hand-drawn sketch that was later digitized into the final design.
Year :
2024
Industry :
Media and Productions
Client :
Takhayyul Productions - Lahore, Pakistan
Project Duration :
1 week
Problem :
TAKHAYYUL Productions had previously worked with multiple graphic designers but none were able to truly capture their vision for the logo. They wanted something deeply rooted in calligraphy and cultural symbolism, but the attempts they received either looked generic or didn’t align with their brand’s identity. This left them without a strong logo to represent their company.
Solution :
I sketched out multiple calligraphy-based concepts on paper to experiment with letterforms and flow. Once the final concept was approved, I refined and digitized the design, ensuring it maintained the richness of hand-drawn calligraphy while also being clean and scalable as a digital asset. This process not only gave TAKHAYYUL the logo they envisioned but also a unique identity that set them apart in their industry.
Challenge :
The challenge was to translate their abstract vision into a tangible design. Since they wanted a calligraphy-based approach, the logo had to strike the balance between authenticity and modern usability — it needed to look elegant and culturally inspired, while also being adaptable for digital and print media.
Summary :
The final logo for TAKHAYYUL Productions successfully captured their vision and reflected their cultural and creative values. By combining hand-drawn calligraphy with modern design execution, I created a professional brand mark that is now proudly featured on their platforms. This project highlighted my ability to understand a client’s core vision and translate it into a design that resonates with their identity.
More Projects
Graphic Design
Takhayyul Productions
TAKHAYYUL Productions is a media and productions company established in Pakistan. They wanted a distinctive calligraphy-based logo that reflected their cultural roots and creative identity. Leveraging my skills in traditional calligraphy, I designed and delivered their official logo — starting with a hand-drawn sketch that was later digitized into the final design.
Year :
2024
Industry :
Media and Productions
Client :
Takhayyul Productions - Lahore, Pakistan
Project Duration :
1 week
Problem :
TAKHAYYUL Productions had previously worked with multiple graphic designers but none were able to truly capture their vision for the logo. They wanted something deeply rooted in calligraphy and cultural symbolism, but the attempts they received either looked generic or didn’t align with their brand’s identity. This left them without a strong logo to represent their company.
Solution :
I sketched out multiple calligraphy-based concepts on paper to experiment with letterforms and flow. Once the final concept was approved, I refined and digitized the design, ensuring it maintained the richness of hand-drawn calligraphy while also being clean and scalable as a digital asset. This process not only gave TAKHAYYUL the logo they envisioned but also a unique identity that set them apart in their industry.
Challenge :
The challenge was to translate their abstract vision into a tangible design. Since they wanted a calligraphy-based approach, the logo had to strike the balance between authenticity and modern usability — it needed to look elegant and culturally inspired, while also being adaptable for digital and print media.
Summary :
The final logo for TAKHAYYUL Productions successfully captured their vision and reflected their cultural and creative values. By combining hand-drawn calligraphy with modern design execution, I created a professional brand mark that is now proudly featured on their platforms. This project highlighted my ability to understand a client’s core vision and translate it into a design that resonates with their identity.
More Projects
Graphic Design
Takhayyul Productions
TAKHAYYUL Productions is a media and productions company established in Pakistan. They wanted a distinctive calligraphy-based logo that reflected their cultural roots and creative identity. Leveraging my skills in traditional calligraphy, I designed and delivered their official logo — starting with a hand-drawn sketch that was later digitized into the final design.
Year :
2024
Industry :
Media and Productions
Client :
Takhayyul Productions - Lahore, Pakistan
Project Duration :
1 week
Problem :
TAKHAYYUL Productions had previously worked with multiple graphic designers but none were able to truly capture their vision for the logo. They wanted something deeply rooted in calligraphy and cultural symbolism, but the attempts they received either looked generic or didn’t align with their brand’s identity. This left them without a strong logo to represent their company.
Solution :
I sketched out multiple calligraphy-based concepts on paper to experiment with letterforms and flow. Once the final concept was approved, I refined and digitized the design, ensuring it maintained the richness of hand-drawn calligraphy while also being clean and scalable as a digital asset. This process not only gave TAKHAYYUL the logo they envisioned but also a unique identity that set them apart in their industry.
Challenge :
The challenge was to translate their abstract vision into a tangible design. Since they wanted a calligraphy-based approach, the logo had to strike the balance between authenticity and modern usability — it needed to look elegant and culturally inspired, while also being adaptable for digital and print media.
Summary :
The final logo for TAKHAYYUL Productions successfully captured their vision and reflected their cultural and creative values. By combining hand-drawn calligraphy with modern design execution, I created a professional brand mark that is now proudly featured on their platforms. This project highlighted my ability to understand a client’s core vision and translate it into a design that resonates with their identity.