videography/ Short-form content
Muhaarib
Muhaarib is a fitness startup offering one-on-one consultations with trusted and verified trainers. They wanted to establish a professional digital presence that could attract clients, showcase their trainers, and compete in the growing online fitness industry. My team and I handled their end-to-end content creation and brand management across YouTube and social media.
Year :
2025
Industry :
Fitness
Client :
Muhaarib - Lahore, Pakistan
Project Duration :
20 weeks
Problem :
Although Muhaarib had a strong business model, their online presence was weak. They had very few views and limited engagement across platforms, which made it difficult to gain traction or build trust with potential clients. Without professional branding, engaging content, and structured promotion, their services risked going unnoticed.
Solution :
I managed Muhaarib’s complete digital strategy, including:
YouTube Production: Filming, editing, and publishing long-form podcasts, training videos, and shorts.
Thumbnails & Design: Creating eye-catching, conversion-optimized thumbnails and post designs.
Social Media: Designing posts and reels to highlight trainers, tips, and promotional offers.
Paid Ads: Developing Instagram and YouTube ad creatives tailored for clicks, leads, and conversions.
This approach ensured Muhaarib’s content wasn’t just visible, but also engaging, credible, and conversion-driven.
Challenge :
The main challenge was to build Muhaarib’s digital ecosystem from scratch. This required:
Crafting a consistent and trustworthy identity in a highly competitive fitness market.
Producing different formats of content (long-form, short-form, podcasts, reels, thumbnails, paid ads) that each worked toward visibility and conversions.
Creating a cohesive content strategy that not only spread awareness but also turned views into client interest.
Summary :
Through consistent design, video production, and social strategy, I transformed Muhaarib’s online presence from low-visibility and scattered to professional, engaging, and trusted. Their platforms now reflect the premium quality of their services, and the digital presence positions them strongly in the fitness market. This project demonstrated my ability to deliver 360° brand management, covering everything from creative direction to video content to paid ad strategy.
More Projects
videography/ Short-form content
Muhaarib
Muhaarib is a fitness startup offering one-on-one consultations with trusted and verified trainers. They wanted to establish a professional digital presence that could attract clients, showcase their trainers, and compete in the growing online fitness industry. My team and I handled their end-to-end content creation and brand management across YouTube and social media.
Year :
2025
Industry :
Fitness
Client :
Muhaarib - Lahore, Pakistan
Project Duration :
20 weeks
Problem :
Although Muhaarib had a strong business model, their online presence was weak. They had very few views and limited engagement across platforms, which made it difficult to gain traction or build trust with potential clients. Without professional branding, engaging content, and structured promotion, their services risked going unnoticed.
Solution :
I managed Muhaarib’s complete digital strategy, including:
YouTube Production: Filming, editing, and publishing long-form podcasts, training videos, and shorts.
Thumbnails & Design: Creating eye-catching, conversion-optimized thumbnails and post designs.
Social Media: Designing posts and reels to highlight trainers, tips, and promotional offers.
Paid Ads: Developing Instagram and YouTube ad creatives tailored for clicks, leads, and conversions.
This approach ensured Muhaarib’s content wasn’t just visible, but also engaging, credible, and conversion-driven.
Challenge :
The main challenge was to build Muhaarib’s digital ecosystem from scratch. This required:
Crafting a consistent and trustworthy identity in a highly competitive fitness market.
Producing different formats of content (long-form, short-form, podcasts, reels, thumbnails, paid ads) that each worked toward visibility and conversions.
Creating a cohesive content strategy that not only spread awareness but also turned views into client interest.
Summary :
Through consistent design, video production, and social strategy, I transformed Muhaarib’s online presence from low-visibility and scattered to professional, engaging, and trusted. Their platforms now reflect the premium quality of their services, and the digital presence positions them strongly in the fitness market. This project demonstrated my ability to deliver 360° brand management, covering everything from creative direction to video content to paid ad strategy.
More Projects
videography/ Short-form content
Muhaarib
Muhaarib is a fitness startup offering one-on-one consultations with trusted and verified trainers. They wanted to establish a professional digital presence that could attract clients, showcase their trainers, and compete in the growing online fitness industry. My team and I handled their end-to-end content creation and brand management across YouTube and social media.
Year :
2025
Industry :
Fitness
Client :
Muhaarib - Lahore, Pakistan
Project Duration :
20 weeks
Problem :
Although Muhaarib had a strong business model, their online presence was weak. They had very few views and limited engagement across platforms, which made it difficult to gain traction or build trust with potential clients. Without professional branding, engaging content, and structured promotion, their services risked going unnoticed.
Solution :
I managed Muhaarib’s complete digital strategy, including:
YouTube Production: Filming, editing, and publishing long-form podcasts, training videos, and shorts.
Thumbnails & Design: Creating eye-catching, conversion-optimized thumbnails and post designs.
Social Media: Designing posts and reels to highlight trainers, tips, and promotional offers.
Paid Ads: Developing Instagram and YouTube ad creatives tailored for clicks, leads, and conversions.
This approach ensured Muhaarib’s content wasn’t just visible, but also engaging, credible, and conversion-driven.
Challenge :
The main challenge was to build Muhaarib’s digital ecosystem from scratch. This required:
Crafting a consistent and trustworthy identity in a highly competitive fitness market.
Producing different formats of content (long-form, short-form, podcasts, reels, thumbnails, paid ads) that each worked toward visibility and conversions.
Creating a cohesive content strategy that not only spread awareness but also turned views into client interest.
Summary :
Through consistent design, video production, and social strategy, I transformed Muhaarib’s online presence from low-visibility and scattered to professional, engaging, and trusted. Their platforms now reflect the premium quality of their services, and the digital presence positions them strongly in the fitness market. This project demonstrated my ability to deliver 360° brand management, covering everything from creative direction to video content to paid ad strategy.